Every day padel grows in popularity and influence. This promotion is a good example of how padel is becoming a marketing driving force. This commercial is an interesting cross promotion between Fiat and padel lifestyle brand, Padel Lobb.

Among other things the cross promotion facilitates the exhibition of the new Fiat 500 at the Padel Lobb stores.

[youtube width=”600″ height=”300″]gOrcme5AikI[/youtube]